Following the onset of the COVID-19 pandemic in early 2020, the need for social housing had tremendously increased due to government shutdowns and restrictions, a significant boost in layoffs, and a loss in overall income.
Joining voice and digital channel for better customer experience
As communication technology has transformed in the past several decades, consumers too have changed in the way they interact with businesses. While face-to-face communication is still one of the most prevalent forms of consumer-to-business interaction, newer forms of communication such as telephone, email, and website are quickly growing in popularity. Although making the effort to open new communication channels may seem like the obvious choice, many companies in recent times have been slow to adapt. As a result, customer experience has worsened, company reputations have declined, and more.
Being on top of your risks in social housing
Benefits of a single customer view for housing associations
In the realm of marketing, personalisation is key. By tailoring your company’s products and services to the unique needs of your customers, better content will be developed, customer experience will be enhanced, and revenue will significantly increase. In order to do this, marketers require one important tool: data. But with big data becoming more and more prevalent in today’s digital society, marketers need a way to effectively organise such data into a coherent and comprehensible manner.
Data insights needed to achieve your net-zero strategic goals
Without data, our awareness of issues regarding climate change would not exist. The same is true, however, in terms of finding solutions to address this situation. Data encourages action and change, and provides companies with an accurate, detailed, dependable, and secure foundation from which to efficiently approach net-zero. By focusing on creating a comprehensive data strategy that effectively aligns with your company’s net-zero goals, tremendous strides can be taken to create a more sustainable world.
Data Visualisation
Data Cleansing
It is important to distinguish between good and bad data. After all, if your company never realises that your data is of subpar quality, nothing would be done to address the issue. Bad data is data that is corrupted, poorly formatted, possesses duplicates, incomplete, or incorrect in some form or another. Good data, on the other hand, lack these qualities. Read more about Data Cleansing importance …
Omni-channel Approach for Telecoms Sector
Customer dissatisfaction can often arise because of certain channel strategies that are being developed in silos. Thus, one solution that many companies have used to address this issue is known as the omni-channel approach. In this blog, we will discuss the benefits of the omni-channel strategy and how it can help your business to improve.
Data Integration: Challenges
Big data is immense, both in volume and complexity. As such, it can often be a difficult resource to store, manage, and utilise effectively. To address this obstacle, however, the practice of data integration has been developed, whose role is to prevent the mismanagement of big data by consolidating it. This blog will focus on the challenges of data integration, but before doing so, we will provide a basic outline and example of the data integration process.
The Rise of the Augmented Consumer
Data is the fundamental requirement to accurately mapping out your customers’ journey. Without access to data, the most your company could do would be to make unsound speculations about your customer’ journeys, as with no hard evidence, accuracy would be compromised. However, having a solid foundation of data helps you to precisely determine the path your customers take to reach your services, and allows you to learn about their basic needs, tendencies, interests, and more.