In recent times, digital databases have grown tremendously in size across the globe due to both the transferring of physical information as well the generation of new data via digital activities. One issue this increase poses, especially to small businesses, is known as data overload. According to an online survey recorded over a span of 10 years, our collective digital activities have now generated almost 60 zettabytes of data, and are set to reach 149 zettabytes over the next four years. With such vast amounts of information, businesses often grow overwhelmed and as a result, this can disrupt the efficiency of daily operations. One common and practical procedure that aims to resolve this issue is known as information governance. In this blog, we will discuss the meaning, importance, and challenges involved with information governance.

Big Data — which refers to large volumes of data obtained from numerous sources including customer databases, social networks, and business transaction systems — has recently taken the world by storm, especially within the global economy. In fact, a report from McKinsey Global Institute estimates that Big Data could generate an additional $3 trillion in value every year in just seven industries.

In the modern digital landscape, data is one of the most powerful and readily-accessible assets that companies can possess. Everything from how long a certain client views a page for to the type of products most often purchased can be translated as data. But have you ever wondered how some of the largest and most successful companies around the world utilise such data in an effective manner? The answer to that question is simple: it is because they closely align their business strategy with their data strategy. In this blog, we will highlight the importance and benefits of aligning your company’s business and data strategies.